This Privacy Policy explains in full detail how 777com collects, processes, stores, shares, and protects the personal data of every registered player. Your privacy is a fundamental commitment at 777com — not a compliance checkbox.
These six principles summarise our approach to your data. The full Policy below governs your rights in detail.
777com collects only the personal data that is genuinely necessary to operate your account, process your transactions, and comply with 777com's international gaming licence obligations. We do not collect data for its own sake.
All data transmitted between your device and the 777com platform is protected by 128-bit SSL encryption. Personal data held in 777com's systems is stored in encrypted form with strict access controls limited to authorised personnel only.
777com does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Data is shared with service partners strictly on a need-to-know basis under binding confidentiality obligations.
You have the right to access, correct, export, and request deletion of your personal data held by 777com. These rights are exercisable by contacting support and will be actioned within the timeframes specified in this Policy.
777com uses cookies for essential platform functionality, session management, and aggregate analytics only. No third-party advertising cookies are used. You can manage cookie preferences within your browser settings at any time.
777com does not retain personal data indefinitely. Retention periods are defined by the purpose of collection and the requirements of 777com's gaming licence. Data is securely deleted or anonymised once the retention period expires.
This Privacy Policy ("Policy") applies to all personal data processed by 777com in connection with your use of the platform at 777com.io. By registering an account or continuing to use the 777com platform, you acknowledge that you have read and understood this Policy. If you do not agree with this Policy, you should discontinue using 777com and contact support to close your account.
777com ("we", "us", "our", "the Platform") is committed to protecting the privacy and personal data of all registered users ("you", "User", "Player"). This Policy sets out the principles and practices that govern how 777com collects, uses, stores, discloses, and otherwise processes personal data in connection with the operation of the online gaming platform at 777com.io.
777com operates under an international gaming licence that imposes specific obligations regarding data protection, identity verification, and anti-money-laundering compliance. Some personal data processing by 777com is therefore mandatory as a condition of maintaining the platform's gaming licence — it is not discretionary. Where this is the case, it is clearly indicated in this Policy.
The 777com platform is designed for and targeted at English-speaking adults based in Pakistan. References to "your data" in this Policy mean any information that identifies or could reasonably be used to identify you as an individual, including your name, contact details, payment information, and account activity records.
For the purposes of this Policy, 777com is the data controller responsible for personal data collected through the 777com platform. As data controller, 777com determines the purposes and means of processing your personal data and is responsible for ensuring that such processing complies with applicable data protection principles and the conditions of its international gaming licence.
Where 777com engages third-party service providers to assist in platform operations — such as payment processors, game software providers, and identity verification services — those providers act as data processors under 777com's instructions. 777com remains responsible for the overall lawfulness and security of data processing carried out on its behalf.
All queries, requests, and complaints relating to this Policy may be directed to the 777com Data Protection contact at [email protected].
777com collects personal data in several ways: directly from you during registration and account use, automatically through platform interaction, and from third-party verification services where required by our licensing obligations. The categories of personal data we collect are set out below.
When you create a 777com account, we collect:
In compliance with our gaming licence's Know Your Customer obligations, 777com may collect:
777com does not intentionally collect special category (sensitive) personal data such as health information, racial or ethnic origin, or political opinions. If you voluntarily disclose such information to our support team in the course of a responsible gaming interaction, it will be treated with the highest level of confidentiality and used only for the purpose for which it was shared.
777com uses the personal data it collects for the following purposes. Each purpose is linked to a specific legal basis, which is set out in Section 5.
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account creation and authentication | Registration data, password | Contract performance |
| Age and identity verification (KYC) | KYC documents, date of birth | Legal obligation / Licence |
| Processing deposits and withdrawals | Transaction data, payment identifiers | Contract performance |
| Settling bets and game outcomes | Gaming activity data, wallet balance | Contract performance |
| Anti-money-laundering compliance | Transaction history, source of funds | Legal obligation / Licence |
| Fraud detection and security monitoring | Technical data, transaction data | Legitimate interest |
| Responsible gaming tools and monitoring | Gaming activity, limit settings | Legal obligation / Legitimate interest |
| Customer support communications | Account data, communications data | Contract performance |
| Platform improvement and analytics | Technical data, anonymised usage data | Legitimate interest |
| Promotional communications (with consent) | Contact details, preference data | Consent |
777com does not use your personal data to make solely automated decisions that have a significant legal or similarly significant effect on you without providing a mechanism for human review. Where automated systems flag an account for review (for example, security or responsible gaming reasons), a qualified member of the 777com team reviews the case before any account action is taken.
777com processes personal data under the following legal bases, consistent with internationally recognised data protection principles:
If you have opted in to 777com promotional communications, you will receive notifications about bonuses, special offers, and platform news via your registered mobile number or email. You can opt out at any time by contacting support at [email protected] or adjusting your notification preferences in account settings. Opting out of marketing does not affect the delivery of essential account and transaction notifications.
777com does not sell, rent, or trade your personal data. Data is shared with third parties only in the limited circumstances described below, and always subject to binding confidentiality and data protection obligations.
777com engages the following categories of service provider, each of which may process personal data as a data processor under 777com's instructions:
777com may disclose personal data to regulatory authorities, law enforcement agencies, or courts of competent jurisdiction where required to do so by the conditions of its gaming licence, by applicable law, or by a valid legal order. 777com will not disclose more data than is strictly necessary to comply with the relevant requirement.
In the event of a merger, acquisition, or sale of all or part of 777com's business, personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and of any material changes to this Policy that result from it, prior to the transfer taking effect.
777com will never sell your personal data to advertising networks, data brokers, or any commercial third party. We will never share your payment method details with parties not directly involved in processing your specific transaction. We will never disclose your gaming history to any party other than as required by our gaming licence obligations.
Given that 777com operates under an international gaming licence and engages service providers located in various jurisdictions, personal data may be transferred to and processed in countries outside Pakistan. Where such transfers occur, 777com takes steps to ensure that adequate data protection safeguards are in place, including:
By using the 777com platform, you acknowledge that your data may be processed in countries outside Pakistan. 777com will always take appropriate measures to protect your data regardless of where it is processed.
777com retains personal data for as long as necessary to fulfil the purposes for which it was collected, to maintain compliance with 777com's gaming licence obligations, and to defend against potential legal claims. The following general retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account registration data | Duration of account + 5 years post-closure | Gaming licence obligation |
| KYC / identity documents | Duration of account + 5 years post-closure | AML / gaming licence requirement |
| Transaction records | Duration of account + 7 years post-closure | AML / gaming licence / tax records |
| Gaming activity records | Duration of account + 3 years post-closure | Gaming licence / dispute resolution |
| Support communications | 3 years from last interaction | Dispute resolution / service improvement |
| Technical and usage data | 13 months from collection | Security / platform analytics |
| Marketing consent records | Until consent withdrawn + 1 year | Compliance with consent obligations |
Following the expiry of applicable retention periods, personal data is securely deleted or irreversibly anonymised. Anonymised, aggregated data may be retained indefinitely for platform analytics purposes, as it can no longer identify any individual.
The 777com platform uses cookies and similar tracking technologies to ensure the platform functions correctly, to maintain your logged-in session, and to understand aggregate platform usage patterns. 777com uses the following categories of cookie:
777com does not use third-party advertising or targeting cookies. Your browsing behaviour is not tracked for advertising profiling purposes. You can manage cookie settings through your browser. Note that disabling strictly necessary cookies will impair platform functionality.
As a 777com user, you have the following rights with respect to your personal data. To exercise any of these rights, contact the 777com support team at [email protected]. 777com will respond within 30 calendar days of receiving a valid request.
You have the right to request a copy of the personal data that 777com holds about you. This is provided in a readable format and without charge for a first request within a 12-month period.
If any personal data held by 777com is inaccurate or incomplete, you have the right to request correction. Corrections to identity documents may require re-submission of KYC verification materials.
You may request deletion of your personal data. Note that certain data cannot be deleted while it remains subject to 777com's gaming licence retention obligations. Where deletion is not immediately possible, data will be suppressed from active processing pending the expiry of the applicable retention period.
You may request an export of the personal data you provided to 777com in a structured, commonly used, machine-readable format, where that data is processed on the basis of contract or consent.
You may object to processing of your personal data where that processing is based on legitimate interests. 777com will assess the objection and cease the specific processing unless there are compelling legitimate grounds that override your privacy rights.
Where processing is based on your consent (for example, marketing communications), you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out before the withdrawal.
To exercise any of the rights above, send a request to [email protected] with the subject line "Data Rights Request" and include your registered 777com account details to allow us to identify you. 777com will verify your identity before processing any data rights request and will respond within 30 calendar days. Complex requests may be extended by a further 30 days with notification to you.
The 777com platform is strictly an adult service. 777com does not knowingly collect or process personal data of individuals under the age of 21. The platform's registration process includes age declaration and is supported by KYC age verification procedures designed to prevent underage access.
If you believe that a minor under the age of 21 has created a 777com account or provided personal data to the platform, please contact 777com immediately at [email protected]. Upon confirmation, 777com will immediately close the account, delete the associated personal data to the extent permitted by applicable legal obligations, and take steps to prevent re-registration.
777com also recommends that parents and guardians in Pakistan make use of available parental control software and internet filtering tools to prevent minors from accessing online gaming platforms.
777com implements a comprehensive set of technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
In the event of a personal data breach that poses a risk to your rights and freedoms, 777com will notify affected users in accordance with applicable notification obligations under its gaming licence and relevant data protection frameworks, without undue delay.
While 777com implements strong security measures at the platform level, the security of your account also depends on you keeping your login credentials — including your password and two-factor authentication codes — confidential. Do not share your 777com account credentials with any third party. Contact support immediately if you suspect your account has been accessed without your authorisation.
The 777com platform does not contain links to third-party websites beyond those necessary for its core functionality (such as payment provider interfaces). Where third-party interfaces are accessed as part of 777com services — for example , when completing a JazzCash or EasyPaisa transaction — those interfaces are governed by the privacy policy of the relevant third party, not by this 777com Privacy Policy.
777com is not responsible for the privacy practices or content of any third-party website or service accessed via such interfaces. You are encouraged to review the privacy policy of any third-party service you interact with during your use of the 777com platform.
777com reserves the right to amend or update this Privacy Policy at any time to reflect changes in platform operations, legal obligations, or data protection best practices. Amendments will be published on the 777com platform with a revised "Last Updated" date. Material amendments will be notified to registered users via email or in-platform notification prior to taking effect.
Your continued use of the 777com platform following publication of an amended Privacy Policy constitutes acceptance of the revised Policy. If you do not agree with any amendment, you should cease using the platform and contact support to request voluntary account closure.
It is your responsibility to review this Policy periodically. Previous versions of this Policy are available upon request by contacting [email protected].
If you have any questions, concerns, or complaints regarding this Privacy Policy, or if you wish to exercise any of your data rights under Section 10, please contact the 777com Data Protection team via:
777com will respond to all privacy and data rights queries within 30 calendar days of receipt. For complex requests, we may extend this period by a further 30 days and will notify you of any such extension with an explanation for the delay.
This 777com Privacy Policy is effective as of 1 January 2026 and supersedes all previous versions. By using the 777com platform on or after this date, you confirm that you have read and understood this Policy and that you consent to the processing of your personal data as described herein.
Now that you understand how 777com handles your data, join over 2 million Pakistani players who trust our platform. Create your free account, enjoy instant PKR deposits via JazzCash and EasyPaisa, and experience cricket betting, live casino, and 500+ slots — all with your privacy protected.
21+ only. Play responsibly. Your data is secure with 777com.